Do you have directors make more than very tiny tweaks on a treatment before sharing with client if they are NOT the creative reco? Feels like requests for a full round of revisions, as if the director is on the clock already, have been increasing.

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I try not to, but if I think the client has a decent shot of going their way I also don’t wanna withhold info that would make their treatment more buyable.

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Yeah, I’d only do it if we need a solid backup and I need their vision to feel appealing.

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I give them a one round shot to become the favorite. After that, I only really push the reco to make tweaks to ensure they’re sellable to the client.

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Live briefs always have this problem

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