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Hi All,
Please guide do Joining Cognizant on Contractual role is worthy or not?
Current Situation - due to bgv not completing as one of my company as per CTS is black listed so they changed my hiring from permanent to contractual role.
Please guide as I have no knowledge of contractual roles. 🙏
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Big brands do protect their intellectual property. Trademarking your logo is fundamental for starting a high-value brand. They are simply not using ™ or ℠ in all their logos across all their marketing & product design.
That makes sense. I worked with tech brands and created social content for their brand without a tm on their logo, even though they trademarked their logo. You choose whether or not to include it in all your marketing materials.
While there could be any number of reasons for this, one possible explanation is that these symbols can seem dated or overly formal. In an age when companies are striving to appear more relatable and accessible to consumers, omitting these symbols may be seen as a way to achieve this goal.
Leading brands don’t need to use the symbols anymore for a few reasons, 1- they have already been established, and the brand is a household name. No need to “protect” a brand engraved in everyone’s mind. We all know the apple is Apple’s and so do competitors and fast followers. 2- you register your trademark as part of your IP to keep fast followers and copycats at bay. You must register and display your trademark as you grow your brand. 3- As mentioned above, if your brand is already recognized, there’s no need to add a legal element to the design and ruin the aesthetics. If you don’t register, vicious competitors could do it for you and drive you to chapter 11th. And lastly, again, as others have mentioned, when you gobble the market, and your brand is 95% corporate and 5% heart, shaving off the TM or the R helps trim the fat, however, so little.
Yes, trademarking my brand logo was also essential to my journey with my design team. However, I later learned that it does not technically give you any added protection. Trademarking your logo is a vital step, nevertheless.
Wow. I learned about trademarking my logo and brand name five years into starting my business. I got lucky and was still able to use my original brand name. I wish I would've known sooner.
To be honest, I hadn't even noticed this until you brought it up. I'm going to have to start being more mindful to what I see on social media, but I have noticed that marketing in general has shifted to being more casual and less planned, even if it is still planned.
There are a few reasons why big brands might not include trademark or registered symbols on their logos anymore. Sometimes, including the symbol can make the logo look too busy or cluttered. This is just my opinion though, but things seem to be more streamlined nowadays.
Some people believe that including the symbol can make the brand seem less authentic or genuine. Perhaps brands are catching up to this and have stopeed being so aggressive in their approach.
For context, I’m doing work for a fast growing tech brand that will most likely go public in the next couple years. Their trademark lawyers strongly suggested a symbol would be required, locked up with the logo on the homepage of their website. Today I went into their logo file (which I designed) and it just suddenly struck me that I almost never see TM’s anymore in this digital-first world. Preferably I’d like to talk them out of adding it, but I want some rationale (beyond aesthetic) if I’m going to ask they don’t follow their lawyer’s recommendation.