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Oh yeah, I've been using this for years and it is so helpful in our line of work. I feel like without this kind of analysis, I can't really see the big picture or make accurate predictions but this analysis allows me to think comprehensively about all of the external factors affecting our community.
I've been thinking about this for a while now. I've heard great feedback from my friends. Maybe I'll try it out this week.
Yes, it's essential to planning if you ask me. I've been using it since I started in community management. My mentor taught me it and I can't thank her enough