Does anybody else work in Ecomm marketing (DTC) and worried about tariff impacts? So far none of our clients are having major, price altering changes, but we are considering language changes to remain socially aware. What changes, if any are you making to ad language or ad strategy? Are you planning ahead in any specific ways?

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It's going to be an issue for one of my clients that imports all its packaging. They have enough stock to last a while, the big question is when it'll run out. If it happens before or during Q4, they're going to have to raise prices during the busiest time of year, which is obviously not ideal. I think they're just hoping to make it through the end of the year or until some sort of deal is worked out. I don't know if we'll communicate anything to customers if that doesn't work. I feel like doing so could do more harm than good, so it's probably better to just let CS address it as questions come in.

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Facebook Ads after iOS 14 changes.

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