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Wasn’t my idea but another creative team had a Halloween based idea for a hemophilia A product that was about Bloody Mary and making her less bloody (tied the main efficacy rtb in). This was something they pitched to the client and they bought, wasn’t asked for.
If you have a Halloween idea, try to make it related to something the product helps with, or you can just do a fun branded Halloween post but could be tough since it wouldn’t say much or a have a lot of ROI.
Halloween happens every year, have a halloween idea and present to the client
I don’t think I have ever had a Halloween themed brief.
very common for packaging goods. I had it with Cheetos, Reese's, Coca-Cola, Heineken (although just a very simple social one), Heinz... Those were client asks. But had a lot of pro active halloween ideas in the past too.
It's super easy to make a poster, print ad or social post for halloween and get it approved.