Does copywriting experience at traditional agencies translate well to in-house copywriting?

I’ve done conceptual, big picture stuff, tvc, social and digital work most of my career.

But now interviewing at in-house positions and it seems like a whole different game (email, ux, website copy, social, etc.).

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Certainly! The atmosphere and scope are definitely different, but if you can write, you can write. I wouldn't worry about that piece of the puzzle.

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IMO you can easily do that stuff - the bigger question is are you sure you want to?

The right in-house opportunity could be a great “off-ramp” from the agency world but it might be difficult to come back without new stuff in your book if you change your mind…

This is something I’ve clearly thought about a lot!

Yes, the skills are translatable. I've done it. I will second what ACD1 points out though: it is worth thinking about whether you'll be happy with that kind of work. Personally, I enjoy email, website, and social copy. I burned out on the other stuff and am glad to be here now.

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