Does MBB actually know what it’s doing in AI strategy and operations / GTM engagements?

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Every day ChatGPT tells me what to do next. I’m sure it was trained on the combined knowledge of all the best LinkedIn AI influencers. So yes, I’m confident that I know exactly what I’m doing.

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I’d argue there are less then 10 companies total that were started pre-2010 that know what they are doing with regards to AI strategy.

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https://www.wsj.com/articles/how-the-ai-boom-is-leaving-consultants-behind-c9088fda?st=1yKDLE&reflink=article_copyURL_share

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No

No

BCG’s AI GTM capabilities are market leading. Way ahead of SFDC and startups. It’s not just a tech play. You have to redesign GTM ops around the new tech capabilities.

Drinking your own kool-aid

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