Does your agency do a good job of “teaching" comms planning?

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We try. There is massive confusion around titles that muddies the water. Almost everyone thinks they know what it is because of this. And often they aren’t wrong, because at their place of work Comms Planners were media people. At others they are part of the strategy group, still others sit in between. Some are experimenting with sitting closer to creative teams. It’s a mess, but I think it’s a good problem to have. There is obviously a need to add rigor to the strategic communication of a campaign and that’s really the goal. To make it better and get it right.

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Nope, i'm speaking to an agency now who want someone to do the teaching. I picked it up over 7ish years in media strategy + other stuff and wonder how to develop a program to teach it

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No.

What agency are you at Strategist 1

I've developed some teaching tools that work, at least in my personal methodology. People understand it and a couple media/digital strategists have shown some talent in adapting it. Now if only I could get them on my team...

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What is comms planning

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