Everybody keeps talking about “further integrating AI into our work” cue the WPP town hall that happened. As a strategist to me it is just a good springboard, it helps me finding proof points and wordsmithing. Am I missing anything? It just saves me time when writing or finding a proof point

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Use Deep Research for background research and a LLM to work different angles and frameworks into your decks and briefs.

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Sure is; just saves a goodly amount of time.

Springboards.ai can write a mediocre brief. Again a starting point, not the solution

It can be used to create tons of efficiencies, but that requires commitment, which is asking for behavior change, which is one of the hardest things to do.

One example: account / PM could feed all status info into a CustomGPT. So you could go to it each day and ask “what do I need to work on today and what’s coming up for me?” So you would only receive the info that is applicable to you… and now 20 ppl don’t need to sit in a status meeting only a few ppl are actually listening to.

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