Everyone says “multi-thread the account,” but no one explains how to do it without looking desperate. If I email three people at once, it feels pushy. If I don’t, the deal gets stuck with one champion who goes quiet. I’m trying to be strategic without spamming the org chart. What’s your least-cringey way to multi-thread? Any insight would be so helpful. Thanks!

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That's something important to consider. You want to be deft, and not come off as clumsy or desperately aggressive. Perhaps try to discern the person most likely to be the decision maker and email them. If you can establish a rapport they may not go quiet. If they do, you can always try to deal with the others.

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Thanks.

Remember, most emails go unread, so you kinda gotta spray and pray. Also getting a lower member of the team to chat with you positions you to have info ready when talking to higher ups. Of the director or VP says no, you’re kinda shot down before you’ve really tried. I usually weave through different employees before going to the leadership.

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Spray and pray, lol! Thanks for the advice!

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