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Anyone here want to be a friend can ping me..
Hi Fishes,
I have 7.3 YOE and my Tech Stark is SAP UI5/ Fiori Developer.
I currently have 2 offers in hand, one from Sopra Steria, Technical Lead 2B - CTC 18.6 LPA which is completely fixed and the other offer is from Capgemini, Manager C2- CTC 18 LPA(Variable 10%) and joining bonus 50k.
Please help me by suggesting which one I can go forward with.
Thanks !!
Pro
This is my first post being a PRO member! :D
Additional Posts in Strategy & Planning
Thoughts on VCCP London for strategy?
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It sounds like the real challenge is you’re getting briefs that don’t have an actual strategy. Which is unfortunately way to common in this business.
As the other SD suggested… get rid of the word insight. It’s a red herring and the truth is most great ads don’t have, or need, a real insight (a convo for another day). You’ll be way more successful by reframing the brief around the problem and how to solve it. Is it a perception problem, a usage problem, etc.
Mentor
Crispin’s tension brief is a personal favorite (see attached.) But I could see a lot of mediocre strategists struggle to make good use of it.
One observation from situations like these, where there’s a disconnect between strat and creative - and the brief is falling flat, is that it can be more productive to have a rich/honest conversation about the framing of the PROBLEM - compared to a debate around the INSIGHT which tends to be infinitely subjective.
Can you elaborate, WT?
Every brief is a version of Get-To-By.
Something I’ve found helpful was to identify what the “enemy” is that way it’s super clear what we’re trying to overcome or address. & it shouldn’t be a problem that the client has identified, it should be a true cultural/consumer issue.
Which I guess is what the other strategists are saying by defining or reframing what the problem is. I think identifying the enemy also helps you understand if there are two distinct territories or if they’re flavors of the same problem.
im sorry - i used to be this strategist too myself when i was on the comms side of marketing. it’s really a hard thing to hone & practice. it’s way outside of your remit, but would you be able to hold worksessions or internal workshops with the strat team to help them with this?
We a too scared to add more to a brief because for years ‘less is more’ was the rhetoric.
Personally do the tight lofty brief but then strategists need to back it up with creative sparks. Things are are interesting or surprising the have created the tension or see how the tension shows up in culture.
We need more insights is like being stabbed in the heart for a strategist because we are taught there should be one core insight / tension.
But we should always back that up with sparks, or like you say we leave it to the creatives to go find things we may have already found in our brief writing journey
One would be great!! I’m getting none :(