For those of you managing SDRs, how do you structure your KPIs and coaching so you don’t end up rewarding empty activity, but also don’t demotivate newer reps who need volume to build skill? When reps hit their activity numbers, but the meetings are low-quality or no-show prone, it’s hard to tell if I should tighten targeting, coach messaging, or change how we define “qualified.”

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The trick is to split KPIs into “quantity, quality, and outcomes” instead of only dials and emails. Track things like: right-person connect rate, reply rate, meetings kept, and opportunities created, then use call reviews and deal reviews to decide if the problem is targeting, messaging, or your definition of “qualified”

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Coach each rep on one focus area at a time so they’re not overwhelmed.

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