For years as an experiential marketer, I’ve created my share of big bold statements for brands. What do you think this will do for Domino’s?

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I think we have crossed some sort of line. Marketing has involved getting more and more absurd over the past few years in order to catch attention, but we are now at the point where things are so absurd that people are starting to get annoyed by it and the companies who operate this way. Me included.

I may feel that way when I’m asking, “Why this? Why now?” They are extreme ways to tell their delivery story, but I’ll wait to see how everything goes.

Well, it is bold. I typically refrain from critiquing other's work since I don't love when the tables are turned, but even going bold, I think they should have focused on one or the other. Submarines AND robot dogs? Too much IMO.

I’m waiting to see how they pull it off, but they are staying on brand. Domino’s is known for delivery not great pizza.

I think a lot of interesting things have now become collateral damage to AI. When the public sees something really wild, their first thought now will be that it's some fake AI thing. Something like odd delivery mechanisms may be impressive for the person receiving it, but making awareness of it scale will be tricky when everyone is so skeptical.

Sad observation, but truer everyday.

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