Freelance question here! What’s a reasonable hourly rate to charge for some branding/UI work? For context, this is for a mobile app startup; UX is largely in place but they need help branding it and taking the visuals to the next level. I have a few years of design experience but a lot of it has been informal (side projects, work projects here and there) since I’m not technically a full-time designer. Any thoughts appreciated :)

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Posting as :
works at
You are currently posting as works at

$100/hr at least

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$100/hr is still attainable for mid.

juniors get $30-50/hr

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Take what you’d get paid full-time annually, and divide that by 125. That’s your day rate. Divide that day rate by 10. That’s your hourly.

So if you were a mid-level designer who’d get paid $80K as a full-timer, that same person as a freelancer would charge $64/hour.

Charge by job pending what device you working from.

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