Genuinely curious to hear opinions about One Minute Briefs. Find myself increasingly torn between “it’s great to promote great creativity and for people to gain exposure” vs. “exploiting creatives’ ideas for their own gain without real compensation, and devaluing the work/craft of regular agencies”.

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I think initially it was fun. But then OMB got bigger and brands started approaching them for hosting these contests against a prize that's so ridiculously small when compared to what an agency would've charged. Even if most creative submissions don't stand up to the mark, any brand is still receiving creatives made at no cost, which, then starts to sound exploitative to me.

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Exactly why I won’t do it.

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i ran a similar thing called “Ad-a-Day” at the beginning of the pandemic, and to avoid the “giving away free ideas to the brands” thing, i made up fake products for real brands (ex: what if CAT made children’s toys, what if nike made luxury tuxedos, what if coke made coffee. those types of things).

people seemed to like it.

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I don’t take them that seriously. They’re a bit of fun, nothing more.

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some of the leaders are super sexist

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google is free lol i ain’t gotta do that work for you

funny

Occasionally I see something good. Most of the stuff doesn’t stand up, though. It is true, though. Anything is practice if you look at it that way

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