Going to be on a pitch that’s about a week long. I really, really want to win this. We’re a very small team. Any advice on how to be efficient and what to focus on? I’ve only done a few pitches but they’ve never been this quick and I’m a little terrified.

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Just try your best and do your job. There’s A LOT more that goes in to winning a pitch than just the creative so ground yourself in knowing you’re a piece of the puzzle, but it’s not on you to “win”.

likesmarthelpful

Your job is to help. Best ideas in a short time - better to be quick than to be perfect. Then help fill out the executions needed to show how the big idea works. The person who can write the social post or the back to school offer is truly valuable to the overall team.

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Always remember that the pitch is more a demonstration of what you are capable of it is rarely work that gets sold. So really discuss with your team the type of message you all want to be sending out. Do you want to be the safe agency that doesn’t give clients the unexpected surprises that they’re looking for which is why they are putting something in a pitch in the first place?Or are you the one that surprises and delights them with work they never thought of?

likefunny

Just have fun with it. The pitch work is often just a flex of what is possible creatively.

Strategy wins pitches. Also, measure twice, cut once.

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