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Be up front about the salary/bonus structure/benefits. Don't hide the ball.
I mean you can’t put “our attorneys are respectable” in a job posting. You can see their credentials on the website if you want.
Make sure your definition of "good talent" is broad enough to attract all forms of good talent
I've seen a lot of firms complain that they can't get good talent when they either already have good talent they could be developing, or they're already getting interest from candidates with a lot of potential; 90% of the time it's cause partners are defining talent as "resembles me" and not "will produce awesome work product or business even if it's not how I would do it/even if I personally don't want to grab a beer with them"
And make sure the method of recruitment you're using isn't causing you to miss out on talented applicants from underrepresented groups
Pro
Offer more money and put the salary amount in the post.
I’ll take my $10k consulting fee now…
If your retention rate is good, provide that. If your percentage of associates promoted to EQUITY partners is high, post that. ... If neither is true, I agree with the below posters, advertise an above market salary to put up with your shop.
Salary, clerkship bonus, RTO policy, hours requirement, partnership prospects, and perks such as in-office cafe or dining perks (for instance, a generous budget to order food to the office when working late). The firm’s overall attractiveness profile will determine the quality of the talent pool.
Pay them fairly and what they’re worth, not by the amount the firm thinks they can get away with.
I apply to a role that has a clear job description and a list of benefits the role is offering.
As a 1st gen and new attorney, I also appreciate reading a brief description of the firm and it's culture. I know that I can look this up myself but firm websites don't do a great job communicating this to applicants because they're trying to recruit clients.