Got a client who wants “something that will go viral” but also insists we don’t post anything remotely polarizing, humorous, trendy, or timely. Basically, I’m supposed to create viral tofu. How do you handle these folks?

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Man do I not miss social. Trying to explain strategy to those clients makes you want to explode. If they're insistent on playing it safe, find some examples of similar content and show engagement it's generated, then contrast it with content that's actually gone viral. They'll have to either give you more creative leeway or seriously temper their expectations.

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Business owners have such unrealistic expectations. Like what is his goal with going viral anyway? Going viral doesn’t help your business most of the time.

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They are trying to take ur yob! Ask for an example to go on.

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There is no magic formula for going viral. I can give them strategies that will align with their brand and goals to put in place. That is how I’d explain it.

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