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Hi I run a podcast called The Lawtrepreneur Briefing that explores what's makes a modern lawyer modern. We do this by having conversations with people driving the transformation of the legal profession.
Excerpt of the most recent conversation can be found here: https://twitter.com/lawtrepreneurco/status/1282688181419347968?s=19
If any of you have thoughts about the subject, I'd love to have you on. You can apply to speak here: https://www.lawtrepreneur.co/podcastguest/
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Good to see movement in LINK 🐢🐢
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One way to get unstuck is don't try to write a full manifesto at the beginning. Write a phrase or a sentence or an aphorism that expresses the brand's point of view, then elaborate on it. You'll end up with a manifesto.
One other thing. 99% of manifestos suck. There's a reason why we go back to Think Different or Pedigree's We're For Dogs. The great ones are rare.
Yeah take the pressure off. They’re inherently bad.
Here’s to the crazy ones. The ones who demand the #1 dermatologist recommended detergent
It begins, “A specter is haunting Europe.”
Or, you know, that...
Rising Star
Don’t hold back, Metamucil
The manifesto in here is incredible:
https://www.fastcompany.com/91180630/creative-directing-my-cancer
Pro
Write it like you’re trying to make it as cheesy and over the top as possible. Pretend it’s exercise in mocking manifestos.
here you go
https://www.manifestowriting.com
I was about to look for this site. The collection of manifestos here is truly amazing.
Don't write a manifesto. Write a paragraph of truth and see where it goes
Brand manifestos are for boardrooms.
They’re not all shit like many are saying here. We’ve just lost the craft for the sake of speed. Start first and foremost with a point of view. What are you for? More important, what are you against? What literary or Hollywood character would be the best to deliver the message? What do they sound like. It’s a good one if you could pull a line from here…or there…and do a whole execution around it. Perhaps one of the best manifestos ever was for miller high life. Yes, that beer your grandpa used to drink. But his mentality and his beer ran in sharp contrast to the modern day take on the world for that time. And it worked. The campaign ran for 15 years. Here’s a copy of it. http://www.errolmorris.com/commercials/miller_manifesto.pdf
This was an amazing one. Great one to reference.
Nike has a million but I always really liked the one Bradley Cooper narrated: https://youtu.be/KoknqliXxGQ?si=LMK43xBVOGjgYSgf
Someone collected a bunch of brand manifestos. I find a very useful in writing new ones. So does my ChatGPT. 🤣
I don't remember the name so I suggest just googling a little bit.
Brand manifestos are one of the perfect applications of ChatGPT, honestly.
Hollow fluff designed to sound coherent, uplifting, righteous, etc. but really just rehashing the same platitudes other brands have parroted for decades with no accountability or teeth. White paint on a corporate circlejerk.
I remember when Google's motto was "Don't be evil", specifically referring to the mixing of search and advertising - which they summarily axed after years of mixing search with advertising.
They’re all shit