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What is MAL?
TBWA Media Arts Lab. Apple is their primary, if not only
Got out of there last November. It was brutal, especially going into launch season.
The account side really can be a lot. The clients you’re working with are usually employees from Apple‘s in-house creative agencies (yes there are more than one), so things have to go through basically 2-3 different bureaucratic systems to get approved. It’s a crazy amount of back and forth and last minute pivoting.
It also is very hard to say “no” to your one and only client, making it easy to get spread thin.