Related Posts
Community Builder
Conversation Starter
Inflation check @9% 🫡
Press like if you’re a fan of obscure varietals
Additional Posts in Advertising
Damn, Wolfgang is cleaning up.
Any advice on nailing the perfect headline?
How to define a good creative director?
Retail, Social, Pharma. Fuck, Marry, Kill....
Overheard: "How can you 'imply' cheese??"
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
Check out portfolios featured on school websites like Miami Ad School, Denver Ad School, and VCU Brandcenter.
Yeah VCU Brandcenter and BYU programs do a good job of publishing all their student portfolios in one place. I can give her the link to my old site if she wants to compare someone’s current vs starting point.
Please do your cousin a favor and disway her from becoming an advertising creative. It is literally a rapidly dying profession.
Tell her to go into a career that has a future. She can still write / produce her own projects on the side.
Feel legitimately sorry for anybody who isn’t willing to admit to themselves that this industry is all but dead. AI is going to kill it, sorry.
I’d never reco anyone to do this career.
I do think a junior book would be helpful since they're usually badly done. Seeing what a pro does is good, having something to aim for is good.
Spec work can be laid out the same way as client work, in fact it should be if they expect a spec project to work for them like a real one. Learn from the best, not the mediocre.
*don't (the irony)
Rising Star
Brandcenter books are generally the bar, so I’d have her look at those.
Fire up LinkedIn and find juniors at top shops and see what kind of books they have that got them in. And the juniors from your agency, maybe put one of them in touch with her to get the perspective of someone who just did it.
Have her read “Hey Whipple” and “Junior”.
Send her some good print and OOH campaigns. I think a really well written print campaign is the best thing you can have in your book as a student writer. A lot of student books are too heavy on activations or product extension ideas and way too light on storytelling and writing craft.
If you want work that never ran, just check out the latest Cannes Lions winners
They usually post roundups of recent grad books on https://www.moderncopywriter.com
Rising Star
Has been updated as much as it used to, but this site literally has hundreds if not thousands of copywriter’s portfolios - https://www.moderncopywriter.com/
https://lovetheworkmore.com