Have you ever had to partner w someone who is half your age? I find the nicer, more respectful I am, the quicker they are to condescend to me, and order me around/direct me. I try to treat them as I would someone my own age, but it backfires. It’s infuriating. Also finding that when partnering w someone in their 20’s, the art/copy dynamic is not nearly as friendly or collaborative. Like, they act like they are doing me a favor when I want to work live on video, vs Slacks. FWIW I am 53, not 85.

likehelpful
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"Remember in the 90s when art/copy teams related to each other like buddy cops, and dare I say, friends who looked out for each other?"

I really miss that

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It also made the work better in my opinion,

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Just chuckle and say ‘good luck buying a house’

likefunnyuplifting

Language suggestions for creating some sense of equilibrium? Direct conversation is not received favorably. Omg, so easily wounded by simple, direct statements. I find myself just working alone, trying not to involve them, but that’s a lame work day. Especially if I end up having to rewrite everything bc they need to add their opinion later. Remember in the 90s when art/copy teams related to each other like buddy cops, and dare I say, friends who looked out for each other? Not sure if it was just a different generation or if it’s that I mostly worked w partners who came up in ad/portfolio school.

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Glad to know it’s not just me experiencing something like this. But my boss hates the AD in question and thinks the person has a bad attitude and work habits. So that gives me a little protection.

likehelpful

Be careful. I got screwed once when my partner crashed and burned. And this was after my supervisor assured me my partner’s behavior didn't reflect badly on my overall performance.

likehelpful

I briefly had a partner quite a bit younger than I am and they were terrific. Talented, energetic and enthusiastic. Great work ethic. I felt privileged to work with them.

uplifting

Just feel lucky that your art partner is not using AI behind your back to write copy without you.

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Doesn’t everyone do this anyway?

I had a partner 15 years younger than me and they were hungry to do good work, which made me hungry again. I found it very beneficial to reignite my 'give f**k' fire. Enthusiasm is contagious.

likeuplifting

I wish I had a copy partner.

Don't ever come to CoLab.

helpful

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