Have you ever had to strategize around chaos? Like a campaign or project with zero brief, unclear ownership, or way too many cooks. What did you do to bring clarity?

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Oh geez! This should have several posts…where do I start. I like the lean experiment framework when I have nothing to go off of. Make a hypothesis and try to prove it.

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This is very helpful. I never thought of making a hypothesis, I like that approach!

I have never been afforded the grace to strategize outside of chaos lol

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I've been in situations that I would have termed chaotic, but there was always some way to cut through the chaos. If a project has no brief and no clear ownership it's not really a project. I mean, something like that would seem to have no purpose so it just wouldn't proceed.

Be the delegator!

Drugs.

It didn’t occur to me there was any other way to strategize. Especially if you’re in the agency side. Chaos and uncertainty is the name of the game here.

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