Have you ever worked on an account where you knew — early on — that no agency could actually succeed under the current setup?

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So many. Some due to client disorganization or client-side reorganization or layoffs. Others due to internal (agency-side) strife. Still others due to the client wanting a “reset” and positioning me and the new team as saviors. And even more due to a client who refused to raise any issues until it reached a breaking point.

But the kicker is when you find out you’re the third agency in 2 years to work on the account. That’s usually a red flag.

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Please suggest :

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Suggest your views. @EY

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