Here’s a question: do any agencies value in-house production capabilities? I.E. have staff directors/DPs that can do more than operate a DSLR? If so, who are they? Thanks

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Yes- if your willing to do industrial videos, internal comms, and testimonials. Anything with a decent budget or is narrative/creatively concepted is going to be out-sourced to a director/production company.

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Yes, at R/GA we have a Content Studio that consist of a mix of traditional production folks, agency production folks, (social) content creators and then those that fall somewhere in the middle of all of that. We have a real DP who’s made actual films and worked in the commercial and tv/film industries a lot. He often gets very frustrated with the BS that comes along with DP’ing shoots but once in a while he gets to work on cool none case study/pitch stuff.

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I think any big agency would love the option to have quality production in house. I think it’s a situation where u make your own niche. I came from a production house to be a producer/DP hybrid and I sold them on buying 90 grand in camera systems and support because that’s what they needed to do if they were serious. (Sony FS7s). If you have the skills to shoot and produce you’ll have a lot of value. Especially with EPs and Production Heads.

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I’ve met many a creative who looks down on in house production. Almost never one who sees the benefit of it and wants to build their portfolio with good work.

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Seriously “do you want to work on our in house production team” is equal to “do you want to be looked down upon by your best and only client"

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@Editor 1 I mean, I just want to work. I know what level I’m at and it’s not LA production company level, so yes, I’m happy to be looked down upon. If there’s work where the powers that be say, “well the budget doesn’t let us do xyz, let’s do it in house”. That’s how I get better. Agency-side, that’s the only way as far as I know. More days shooting = better. Otherwise you have to go the Hollywood PA upward route. Or am I wrong?

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You are better off starting a small boutique shop and going direct to client.

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Op you should take the job where you can, just plan on making some moves down the line, don’t get trapped there.

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Interesting responses.

Looked down upon. Or stay unemployed because those that look down on in-house look down on you as a freelancer because your work still isn’t exactly what they want. 🤔. Reality is life is an adventure. And with any luck you’ll impress in-house make friends go freelance or maybe expand responsibility’s in house and stay employed learn and grow
And in 5 years when every agency has quality in house you’ll be ahead of the curve. All sarcasm and realism intended !

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At Mustache we have director / DP’s on staff and work with a range of freelancers too. The staff folks tend to contribute in other ways when not on a shoot such as on creative or editing. We’re more of an agency prod co hybrid, staff of about 60 to create all manner of content all-in. Of course production isn’t the only thing we’re doing but the last few years we’ve had 250+ shoots each year. That’s just us. It’s not an “internal team” just the team. Taking our in-house model further we own a couple FS7s a couple Alexas, multiple lenses, gear etc

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Honestly that sounds pretty good. I know in house isn’t going to compete with production companies for even mid-range budgets, but are any places trying capture social or other low budget content production, and if so, who? I just want to make stuff and I can’t go back to a 5d

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Deutsch LA has an established co. called Steelhead which includes a director on-staff who shoots a wide variety of work, including broadcast spots.

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And yet all of them seem to want to be directors...

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It’s actually a very smart way to get ahead. In-house is looked down a upon, true, but it’s usually better brands and better budgets than you would get your hands on going through a traditional production company only rout. I have no leads, but I got in by applying for senior producer positions. They loved the idea of a high end hybrid.

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Vayner has VaynerProductions with directors/DPs on staff. Actually get some high end work.

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At SIP 1. Yes well aware I have lost jobs to them. 😉

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At BP 1. Got any leads. I am overly qualified for said position and seem to come up empty handed when reaching out to agency. Even though I know a few

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Mustache agency. Can we chat?

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I did that for a year at a big agency while I was also producing for them. I was 30. Did a ton of specs etc to help win business. Eventually we parted ways and I have been solely freelance directing since. Last year I directed a three spot campaign for a major client of theirs.

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Anyway, interesting topic. Great to hear how some others are doing things. I welcome the chat. Todd Griffin

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