Hey CF Peeps! As we put 2022 budget/budgeting to bed(ish)… curious as to the changing $ percentages divvied by practice that you mandate/are allowed… IE for every dollar in, how much as a % goes to immediate margin giveback, how much to strategy, how much to creative, how much to client service etc. Anyone actually get a line item for ops/finance? Is it different if you are media vs mass vs shopper vs CRM etc… Help us help you… help us 😋

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