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Can you put spec work in your book?
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If you are looking for more online classes to take and more help, I recommend looking into this online part time program. https://www.denveradschool.com/programs/#online
Hi! Good job at putting this together and putting yourself out there. I sort of agree with the person who said that your writing is better than your art direction. But if art direction is the path you want to take I think you could definitely get there with some classes.
For art direction, I suggest you check out The Book Shop. It’s affordable and set up to be done outside of working hours. http://thebookshopads.com
I think you could also benefit from some design classes to learn how to incorporate type, etc. I would look into courses in your area or even just play around with tutorials on YouTube, Lynda or Udemy.
Your strongest piece was the one for Acorns. I liked your insight that was based off of something we commonly hear, that skipping coffee will lead us to be able to afford to buy a house. The lines are clever and the visual simply communicates the message.
It will be a journey to get where you want to go but with some steps and time you’ll get there. This is coming from someone who is self taught. Good luck!
I seconded this. Follow designer 1’s advice. Also, I commend you as well for putting yourself out there too. It’s tough getting into the business, but keep going. I recommend reading this blog post of a self taught art director who offers advice. If you are good at copy already, then once you improve your art direction skills, you will be an amazing Art Director. https://www.nikkimendez.com/blog/closing-the-portfolio-school-gap
Hi! Did you write the headlines and copy yourself?
I think you are better at copywriting than art direction based on your book in my opinion. The reason I say that is because your print ads need more work design wise. For instance, the type choice here and the placement of type doesn’t really work. The type reminds me of the meme font. You don’t want that. But, if art direction is what you want, then you need beef up your design skills. Also, you don’t want a portfolio based on just print ads. You need to expand your central ideas for each campaign do different mediums.p as well.
HI! Your art direction needs to be spiced up a bit. You could look into taking some intro classes at SVA. For instance, the coffee cup copy should look like it’s on a curve. Right now it’s just flat across. Not loving some of the font / layout choices on the other ads. But I can tell you’re jr so take a class or 2 and refine your comps. You’re on the right track.
I an curious to know what an assistant negotiator is.
It’s an assistant media buyer basically
Agree with other opinions in here. Your writing is much better than your art direction. Your art direction isn’t adding anything to how these ads FEEL. I think the ideas for some of these have potential.
Acorn- simple and based on a truth but I think there’s a bigger idea told even simpler in here somewhere. “A little change leads to big payoffs”. Some thing like that.
And the simplicity in those visually is good, but how can you push your visuals here to really double down on the idea of small leads to big?
I like Faux Real, too. But this is a place where visual design can REALLY pay off. I get you’re trying to stay stylish, but again, how can you beef up that idea visually in a way that makes me SEE Faux looking fantastic.
Faux Fur is sort of an old idea, so maybe there’s a new material altogether that is economically friendly that you can advertise instead.
Just some thoughts. Listen to the others about beefing up your design chops if you really want to be an AD. Most ADs have worked in visual arts for decades, even the younger ones. That’s the competition you’re up against.