Creatives

Hey, may I ask you something? How does a creative interview usually go? I am in a different space and I’d like to understand a bit more about the creative world (copywriters, designers, etc)

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Unlike account people, creatives all have portfolios that showcase work they’ve been directly involved in (providing they are telling the truth). So I generally use the interview as a time to hear how someone thinks. Do they say funny things, do they have an interesting perspective on the world? Are they good listeners and seem excited? Are they someone I could travel 2 weeks on a production with? If the answer is yes to these AND they have a great book, I’m into them.

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Interviews for Creatives are different in that, like SCW said, we all have portfolios (websites now) that represent us. So if we’re getting called in for an interview, it means the person we’re talking to has not only seen our work already, but likes it. So basically, if youre there, it means they want to hire you. (The MUCH more common thing for us is somebody looks at our book and just says “nah” and thats that, you never meet those people.) Its nerve wracking, BUT once youre in, its kind of yours to lose. At that point theyre just checking your personality. And usually talking about people you know in common. You just have to seem cool and like youd fit in around the agency. So thats very different from an interview where you have to make an impression, answer questions better than other people before you have answered them, and find some way to stand out, all in like 45 minutes.

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Is there something you’re wondering specifically? It’s a pretty similar to an account team interview(done both) but there is usually more discussion on inspiration and taste in work.

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Thanks

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You gotta have a portfolio. If they like your work, they’ll invite you in for an interview. Usually an in person isn’t focused on your book but rather to get to know you, if you’d be a good fit, what your taste level is as a creative, personality, etc. Sometimes you’re asked what your favorite piece of work is and why.

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