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Can anyone provide feedback on my portfolio?
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Payne is a good dude, worked with him before he went out to Dallas. I'll take a look on my computer and send you an email
Payne rules, thanks!
It's all good, but not great. Each spot or print ad was well-made, but it delivered on the message in a fairly straightforward way. There were no twists, no surprises, no holy-shit moments, no hilarity, and no emotion. The "Taco" was confusing at first. If you can tweak that intro of "Tacoma Time" to have the "ma" flicker or come up after "Time" that could help. The Super Bowl spot is a big deal to have so early in your career, but I found the face of the driver to be extremely punchable; if you can edit him out I'd do it, and at the end I'd hire a CGI artist to re-create that actual pinball machine and when the car slides into position at the end, I'd cut as soon as it stops to the entire pinball machine falling over, with "TILT" blinking in red . You could probably do it for $4000 if you find someone on Upwork, and you should (or come up with a simpler, funnier, more exciting finish than a quiet bird's eye view of the pinball field floating in some weird void), because this is your crowning portfolio piece, and it ends with a whimper but deserves a bang. I'd add some music to your jingles; they're cute but feel like they go on forever. The Saatchi Shuttle print only needs to be the first one, the other two are flat. Finally, cut your student work out, or pick three of them that represent your absolute best work and just present them as part of the portfolio without any indication that it's spec (of course if anyone asks don't lie, but let them ask).
Thanks very much for the detailed feedback. It’s in line with much of what I’ve heard—that it’s pretty boring all over. With more time on my hands, I’m going to try to focus on making new things rather than spend $4k on an existing spot. My student work kinda hurts to look at, but I’m not sure if that’s just me. I hear you though that I should not break that into it’s own page, but rather find 1-3 that I still like (enough to fix/improve) and just put it in with the rest. Again, I appreciate your help, and thanks for your time.
Why charts and numbers saying your super bowl ad was great? Your ad should talk by itself. If the CD/ECD/CCO don’t think your work is great, putting a lot of charts there won’t change their minds.
Less is more. Let your work speak by itself.
But this is just my opinion, don’t take it for granted.
Sadly those are the best shots we could get. We weren’t even involved in the creation of it—it was an idea we pitched and didn’t find out until after the fact that it got made and was brought to some NASCAR events.