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I made the move in house but not sure what exactly resonated in the brand side. I just tailored my resume to the job description and networked
One of the hardest parts of client side is the ability to get things done and influence cross functional partners.
Practice some stories on working with difficult clients, persuading them to do something they were reluctant to do. Translate that into how you can do that client side.
Also echoing what other comment said, network your tail off.
I recently made the jump. It took about two years from the time I decided to make the move until I actually succeeded. Networking was huge, but for me it didn’t help me get my job, it helped me understand how to tailor my resume and tell my story in interviews. Ultimately what worked was being a total nut about the treatment area I had been working in and finding a company where that was appreciated.
Can you expand on the tailoring of the resume and your story? Did you ask them review your resume and refine your story?
Can folks tell me more about networking. Recently laid off and had clients refer me at their company but all I’ve gotten are crickets.
Yes! Many times they went internal for the role she applied for. Sometimes it’s best to just get a foot in the door even if it’s not your ideal role and move internally. Internal hires usually get preference
Resume tips - don’t just list tactics you’ve worked on. Give high level picture of what you’ve tangibly done and strategically led using action words. Throw the job description into ChatGPT and ask what types of examples you should include based on that or even feed it your current summaries and ask it to revise based on your experience