How are you all actually measuring the ROI of your B2B social media teams? The attribution is a nightmare, and the board sees it as a soft expense.
Struggling to know if my team has the right analytical skills to connect posts to the pipeline. Thinking of using an external exam to benchmark them. Is anyone else doing this?
Resource: www.seosiri.com/p/b2b-and-social-media-analytics-exam.html





