How can I impress the senior strategist I am about to soon interview with for a junior strategy role? The role is opened cause the account is in a place to train and mentor a junior. I have 3 months of strategy experience from my internship, but going up against people that have 1 year of strategy experience and scarred they would want them more since they have the experience and don’t have to train them that much.

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Being naturally curious will get you far. And having a few “packaged insights” anecdotes you can lean on, like I did this project and found this aha and here’s how it impacted the work. Have a pov on a brand you like and how insights show up in its advertising. Talk about where you get your inspiration from and how you can translate that into business driving insights. One person suggested saying you want to run the agency and j wouldn’t say that unless it’s true. I would think more in terms of goals than positions- is your goal to lead brand development for a large brand? Are you hoping to bring insights into boring categories? Have a POV.

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The right attitude sometimes beats experience

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Passion, energy, curiosity. They’ll probably ask about your long term career goals - tell them you want to run the agency one day (even if you don’t lie and say this - it’ll show them you really want to learn and grow).

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Find the biggest strategist in the entire agency and kick his ass.

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