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Have a blessed Advent and a new Church year!
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Which agency does Jack Daniels TV?
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What’s DDB like these days?
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Flip this experience to a more positive note. You are capable of thinking up ideas that get made at an agency you admire.
It sucks right now but there will always be more briefs. Try not to dwell on it too long, enjoy the holiday weekend, then come back fresh and ready to kill it the next time the right project comes around.
Mentor
Happens all the time in a creative career. Consider it a good sign and focus on your next piece of work.
Coach
Same thing happened to me last year.
Hate to say it but the thing that makes that agency what it is is NOT the creative/ideas, but the client relationship and precedent to sell bigger thinking. To make it to that agency you need to work harder on the sell so you can put it in your book.
Also, our job is to be an endless font of ideas. Don’t settle into being so precious and defeated with one that you can’t keep coming up with more.
I’ve had dozens of ideas in my career that were shot down by the client or killed internally that competing brands/agencies went on to make and win Cannes GPs. All you can do is point to that and say “see I told you”. 😂
It sucks, but it happens. I’ve also had ideas that WERE produced with smaller agencies then show up in award shows years later from larger, famous agencies. That really sucks.
Me too. This has happened many times in my career.
But the worst was when it happened in the same year (and our idea ran first). We could afford two Cannes entries and the big network who had the same idea put in 25+ and had jury presidents so the fact ours was first got quickly quashed. They cleaned up. Multiple Grand Prix. We just got steamrolled. That was a hard pill to swallow.
A lot of this job is being in the right place at the right time. It sucks but that’s the business. Cant dwell on it, just gotta keep going and something will stick.
When I was at BBDO a celebrity was asking for commercial ideas. I sent a bunch. 4 months later I’m watching tv and see the commercial with said celebrity.
Through their agency or some brand that was on their jock
Realize it wasn’t a great idea if they came up with it too