How do you establish a final approval boundary when everyone in the company thinks they’re a creative director? I am currently on version 14 of a simple email banner because every stakeholder keeps chiming in with minor feedback. By the time this asset actually gets approved, the campaign will be completely irrelevant to the current market.

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works at
You are currently posting as works at

I think that’s one of the hardest questions to answer. At that rate, you could get to version 100 and end up with repeating versions.

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