How do you manage expectations when working with cross-functional teams, especially when timelines are tight? I recently had a launch where the client expected a 2-week turnaround, but our internal teams needed at least 4—and I got stuck in the middle trying to keep everyone happy. I ended up doing late-night calls and constant follow-ups just to keep things moving, and it still felt like I was letting someone down. How do you handle these situations without burning yourself out or damaging relationships on either side?

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Document and cover your ass. And make sure your manager is looped in every step to provide cover.

Be realistic about what can actually be delivered in two weeks and offer up an alternative plan - rolling deliveries, timelines, etc. Or they can pay for more people. Or they can lower their expectations. The unfortunate position account management always finds themselves is that we have to either say no so we can find a middle ground or say yes and everyone is unhappy. It's not fun but something has gotta give an sometimes clients need a reality check.

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