How much is a typical director’s project rate for digital 1-2 min doc-style ad? The job includes casting, pre-interviews, in addition to direction in production and post.

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Totally depends on the projects budget

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That’s a how high is up question . I think tier one guys would be 17-20k per day

Depends on the size of the budget, number of days shooting, and number of deliverables. All things are relative.

Depends on the number of shoot days and what level - A,B or C - that the Director is at. They get a day rate per shoot day(s).

Director’s fee is usually 10% of the direct production costs (categories A-K in AICP budgets). Bigger name directors may push for their “book rate” (desired day rate, irrespective of the scale of the shoot), but more often the director/production co will reduce the director’s fee if they need to hit a number.

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