How to start prepping for MBB firms for associate roles with no prior consulting experience starting from recruiter screening call. the only thing i know is case in point book

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Practice with others who are also trying to break into consulting. No amount of reading can substitute the learning you get from stimulating a case interview setting.

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I'm currently in the same situation.
igotanoffer website has a number of case books, Darden is a good guide.
rocketblocks website has a number of drill exercises (free 7-day trial available) to practice cases.
Look at videos of mock interviews.
And practise with others.
Review your mistakes.
Redo cases.
Practise some more.

Spend sufficient time on the Fit Interview Prep as well. Know what they are looking for from you as a consultant.

Be confident.

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