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David Droga? He’s doing great. Wealthy AF. Oh, you meant the agency? Not…not great.
You answered your question. Good creative leadership has departed.”
Droga5 won't ever be what it was pre-acquisition, and it’s easy/fair to say it’s all been downhill (leaders/talent from that era are all gone.)
But tbh if we’re truly talking "lately," things aren’t bad. New leaders/people/work have come in, the ship feels somewhat steadier.
It’s far from perfect but much better than even a year ago.
did the previous CSOs leave on their own? Or pushed out by new management
Ghost town, everyone I know who was/is there has left or is looking to leave
They seemed to go down hill the second they were purchased by Accenture.
What about their post in-house Second Something, Child I think. How’s that doing?
FWIW I worked at Droga between 2017-2021 and people said the same thing while I was there—it was bad and not like the old D5—and this was pre acquisition. The work I made there is still the best in my book. I know things have obviously changed but it’s always been a place people have liked to say is bad.
That doesn’t mean it’s not getting worse, lol