How's Droga lately? A lot of good creative leadership seems to have departed. What about the strategy side, too?

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David Droga? He’s doing great. Wealthy AF. Oh, you meant the agency? Not…not great.

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You answered your question. Good creative leadership has departed.”

smart

Droga5 won't ever be what it was pre-acquisition, and it’s easy/fair to say it’s all been downhill (leaders/talent from that era are all gone.)

But tbh if we’re truly talking "lately," things aren’t bad. New leaders/people/work have come in, the ship feels somewhat steadier.

It’s far from perfect but much better than even a year ago.

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did the previous CSOs leave on their own? Or pushed out by new management

Ghost town, everyone I know who was/is there has left or is looking to leave

They seemed to go down hill the second they were purchased by Accenture.

What about their post in-house Second Something, Child I think. How’s that doing?

FWIW I worked at Droga between 2017-2021 and people said the same thing while I was there—it was bad and not like the old D5—and this was pre acquisition. The work I made there is still the best in my book. I know things have obviously changed but it’s always been a place people have liked to say is bad.

That doesn’t mean it’s not getting worse, lol

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