Humour me for a moment...

I work in Wealth & Asset Management. I see a tonne of demand for data & analytics, but most of the work is to make data accessible and to solve for fragmented data structures.

What I don't see is the innovative use cases for the data. I hear lots of people saying data & analytics can help WM's provide better advice or more tailored advice but I don't necessarily buy that. I get the use cases for retailers etc but not so much in this sector.

Enlighten me please?

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You can’t do innovative work until the data is cleaned, stored, organized, aggregated, QAed, possibly visualized, etc

The insights is what gets the glory but 90% of the leg work is getting the data ready for the insights.

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How?

Identify what kind of advice or experience leads customers to keep their accounts with you, or upgrade to more expensive services. Ideally in a very micro-targeted way, recognizing that what works for Tom might not work for George or Sarah. Ironically it also probably has only a loose linkage to actual investment performance.

See that's my point. Clients most care about investment performance and whilst there maybe some players that can deliver superior performance using powerful D&A, it doesn't necessarily change the customer proposition.

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