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I work at a similar firm and I went via a recruiter. From what I understand, most roles are sourced via recruiters who directly line you up to a PM/team. Had a low offer hit rate via direct application, very high via headhunters.
+1 on recruiters. You can also try the networking route. Find a friend of a friend, ask some Q’s, get an idea if there is a fit, etc. These places all have referral bonuses for employees.
You better have a stellar CV (1 in a 1000) to gain traction by directly applying through their website.