I am realizing this year that I want to move closer to strategy and away from constant client firefighting. The pace is wearing me down and I want my next role to feel more intentional. How have others shifted their focus without stepping backward?

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I’m working right now with someone moving out of creative direction and into strategy. They’re extremely happy. I would suggest you surround yourself with a good support team, and make best friends with your creative leadership. They will teach you more than you could ever realize. They’re counting on you to inspire them, so let them inspire you.

I think you’ll find the pace is even more challenging, and it flexes a muscle in your brain you’ve never had to train before. but it has the benefit of not being a babysitter to clients.

If you’re looking to pivot from accountants to strat because it’ll be easier, please don’t. That’s a terrible reason to do anything and a great way to let down the people counting on you.

GL

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Be careful… I know a guy who tried the same but since there was no room in the strategy dept he got sacked by the head of accounts instead

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This was me

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Very little strategy jobs to begin with, sir, respectfully stay where you are!

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