I am working on getting consulting clients and wanted to post here, too.

Me: 13 years in digital ads - worked for publishers, dsps, and agencies and I can help get you over most hurdles; performance, strategy, revenue generation efficiency / optimizations, programmatic buying and selling best practices etc.

Happy to chat and see if there is a fit. Feel free to dm if you think I can be of help

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Posting as :
works at
You are currently posting as works at

Here are a few examples of how I cam be of service

Everyone  
- Testing and Results: Best foot forward for testing, cadence, and results (i.e. Ad test results are unique unto themselves, and typical testing like the scientific method will cause inaccurate results)
- Educational: Teach staff about how ads, serving, and programmatic work. (understanding function leads to better decisions and optimizations)
- Troubleshooting: Why your campaign is not doing what you had hoped 
- Cookie-pocalypse: Help navigate the deprecation of third-party cookies and explore potential solutions.

Publishers  
- Vetting sales pitches, fantastic claims, and tech partners to suit your needs
- Cookie-pocalypse: Help navigate the third-party cookie deprecation and explore viable solutions and potential impacts specifically for publishers
- Efficient Revenue Optimizations: How to optimize programmatic to generate revenue more efficiently (why eCPM is a horrible metric for publishers)
- Evaluating ad stack: Is your stack aligned with your goals?
- Reviewing IO/Trafficking process
- Platform UI design for operational efficiency/intuitiveness: Hands-on-keys experience is the best guide
- Understanding Advertisers/agencies (i.e. the differences in campaign practices between you and them)

Agencies 
- Optimize campaign spending to limit wasted budget and make campaigns more efficient with performance. 
- Understanding Publishers (i.e. the differences in campaign practices between you and them)
- Help with talking points around “Why programmatic” for your clients
- Process and Best Practice review: Any IO, QA, Trafficking, etc
- Cookie-pocalypse: Help navigate the deprecation of third-party cookies and evaluate potential solutions.

Advertisers/In-House 
- Optimize campaign spending to limit wasted budget and make campaigns more efficient with performance. 
- Auditing Partners
- Understanding Publishers: (i.e. the differences in campaign practices between you and them)
- Cookie-pocalypse: Help navigate the deprecation of third-party cookies and evaluate potential solutions

I understand that to help you, I have to "prove" what I preach.
So, here is my offer to you:

- a free one-hour meeting to discuss and provide potential solutions on one or two of your main sticking points with ads, performance, wasted spend, publisher revenue optimizations, etc.
- a 30-minute free follow-up call on updates and resolutions, or more assistance.

If our collaboration works, then we can explore the next steps in the relationship.

Feel free to message me to grab some time

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