I feel like my agency has commodified a caricatured version of my personality. I am a gay male writer/CD and have become the company’s token “sassy gay.” Last week they assigned me to a shoot not to direct, but to “babysit the client” (their words) because she thinks I’m funny. I just got put on a pitch and for our meet-and-greet today, everyone was given specific legit roles, while mine is, literally, “be you!” AKA, “we’re depending on you being a sassy gay to win this pitch.” (Continued below)

likefunny
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You're useful and have a purpose to them. Don't question good things.

likesmarthelpful

@SC You sound like you’re not aware of the fact that we’re all cogs in the machine of capitalism. It is what it is.

likefunny

An agency asking you to go to a shoot because the client likes you is pretty normal. Them asking you to ‘be you’ is actually a good thing. (Imagine them asking not to be yourself, you would probably hate that.)

Unless someone has literally asked you to be a sassy gay or told you ‘the survival of this agency depends on you being sassy’, it sounds like you’re projecting some personal views onto them.

likehelpfuluplifting
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Being made into a token is never ok. If all they want is a sassy gay, they can hire a drag queen. Snark’s their job, copywriting is yours. I’ve seen other “token” people at agencies burnout hard from this type of toxic pressure. Protect yourself.

like

Oh, how did that go? They went up to a gay person to ask him to be sassy?

All I’m hearing is I need to become a sassy gay to get more visibility at my agency

likefunny

Pro 1 which comment? Theirs I assume? ! 😁

IMHO you are massively overthinking things.

likesmartuplifting

Hey, on the bright side…consider you personal brand built!

If it makes you feel any better I’m a cynical somewhat antisocial, artsy guy that hates advertising with a passion, and everyday have to pretend I’m an optimistic, social, business guy that’s passionate about advertising.

I feel you. But it’s all so exhausting LOL. Despite all the new-agey “bring your whole self to work” crap, so many of our professional selves are commodified, caricatured versions of personalities.

likeuplifting

Power move: come out as straight.

funnylikesmart

As would be their right. Damn str80s.

Just be thankful you’re not bi like me. I have to do twice the work.

funnylike

I feel like I should be grateful that I’m well-liked by clients and my coworkers but also as an introvert this is an enormous amount of pressure to be “always on” when that is not who I am at all (and they’re all aware of that). Like I’m funny sometimes but I’m not that b!tch who’s slinging snark left and right. And im totally fine being “on” when I need to be, I always have and it’s gotten me far, but it’s gotten to a place where it feels really gross. I am the only person at the company expected to put on any kind of performance, and they’re explicit about it. No one else is expected to do that.

Maybe I’m overreacting? But it makes me feel really bad, and it’s immensely stressful especially considering our agency is not in a good financial place rn. If they said “we’re hinging on you making great work” that is pressure I’m completely fine with, but what they’re communicating in these situations is “our livelihood is hinging on a fake version of your personality, don’t f it up!”

Has anyone else experienced something like this?

like

Seems like a micro aggression. I think you should get guidance from your HR partner. Perhaps have an off the record conversation.

like

It sounds exhausting. I wonder how turning that sassy gay attitude back at your company would play out. Like remind them they need their token sassy gay to represent the agency at Cannes? And token sassy gays don’t fly to French Rivera in economy. I’m half joking, but half not. If they want you to constantly dance for them, find a way to make it work to your benefit too.

like

I’ve been at places where they liked and sold my work, and I still got laid off or not hired because I was “too soft spoken.” Honestly, I envy you.

like

I think you may be confusing a likable personality with gayness.

like

You're something that a lot of people in advertising aren't. Likable.

like

You got asked to be on site with the client based solely on vibes and you are complaining about it?

likefunny

Now that’s sassy.

funny

“client likes me so agency made me their contact person

Probably because i’m gay”

honestly if you truly think you’re being tokenized then escalate it because that should not be tolerated on any level.

But please take a minute to consider maybe you’re good at your job and they’re trusting you with managing a client relationship.

If after reflection, it’s the former, take action.

If it’s the latter, congratulations on being great at your job.

like

a lot like being a woman except c suite men won’t also stare down ur shirt while they talk at you

like

eh

That sucks, honestly. But I’d be remiss if I didn’t also tell you to use it as leverage to advance to a higher role, higher pay, etc. C’est la vie.

like

You have a job where people like you for you.... you're doing better than most of us.

like

Use them like they’re using you. Build your personal brand and secure big projects

like

This is unfortunately a common result when anything other than merit and competence becomes a focus for companies. It's obviously important to let anyone who is qualified, regardless of their personal characteristics, have equal opportunities such as employment in any industry. The problem is that many companies spend too much time thinking about these characteristics to the point where it is irrelevant to the actual job. It is meant as a kind gesture, but the reality is that companies are not run by anthropologists or social workers. They are run by managers and other such people who are often socially inept, especially when it comes to interacting with any kind of minority. Things would work a lot more smoothly if the emphasis were on doing a good job at the office, and not getting so involved with people's backgrounds and personal lives. In fact, many times when an effort is made by a corporation to "celebrate diversity" as a matter of "compassion," they make a lot of assumptions about what that minority group and its people are actually like. Hence, you end up with managers who view a gay male as a "sassy" pet of sorts. I've seen similar results when it comes to the way companies treat people of color, or myself as a Jewish person. It just gets awkward and uncomfortable at a certain point, when we could all simply view each other as peers with useful skills that make the business run. Yes, there will always be the people who go along with the pandering, and they'll even think it's a good thing, but that doesn't make it right. As another poster wrote, "If all they want is a sassy gay, they can hire a drag queen. Snark's their job, copywriting is yours." It is your right as a human being to not put up with behavior that is patronizing, regardless of the intentions. It's no more dignified than telling a female employee that she's "adorable."

likesmart

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