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Yes. Great work on one brand is worth a lot more to them, to you, and to the agency than okay work on three.
Chief
It kinda depends on the accounts tbh
The fact that you have to ask this means you are understaffed. I assume it started from under billing and having lower budget on projects because clients are cheap. Buffer your budgets a bit more. 😅
Well yes, this is indeed true.
Brand planning is the stupidest thing in the whole world. Wasted effort, wasted ideas that never get made, and the creatives are forced to do a year’s worth of work and thinking in two weeks. If you’re a good planner, you will convince your clients to do brand planning six months ahead of when the creative is needed, or not to do it at all becausethey never do the ideas that are presented
Literally the worst!
Ha! Wouldn’t that be nice. To set every other project and client aside just because they’re expected to lead one of them. Say no and make them learn the balancing act the rest of us have to live with. No special treatment.
You are a strategy director and work on multiple brands during brand planning? It is typically and all day affair for creatives, and it is all day all day. Not like done at 6pm. And these tend to have work sessions with clients present unless I’m missing something.
That’s kinda wild. Who gets to focus on only one project at a time? Unless in the swings of production (and even then…)
Tell them to go freelance
I thought working on one client WAS normal. Guess I’ve been lucky. The client in question is an impossible PITA, though.
How much are they being paid?
Rising Star
Do they have an MBA?
If so, they don’t need to do any work.
Two months???
This isn’t how it works. Your ACD needs to learn how to structure their time and stretch for growth.