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Creative interviews are usually fairly informal.
Ask him to take you through his portfolio and explain what role he played in the creation of each piece. The challenges, who came up with the idea, the strategy behind it etc (right up your alley). Was he the CD or Creative on each one, so they can see that he is conceptual, but can also shepherd great work.
Ask him to have some questions ready for you about the structure of the Creative Department, timelines for briefs, the approval process etc.
Make sure he comes across as positive, a team player and generally brings levity and humor to the conversation.
thank you so much!
They’ll probably ask about his healthcare/pharma experience. Healthcare is probably very different in SA. Is he familiar with US pharma advertising and its restrictions? He should look up some campaigns if he has time. Also look on the pharma section of the Cannes website to see what’s good. DM me if he has specific questions and I’ll give you my email. I work in pharma