I have been a head of marketing for the last 10 years. 9 of those for a B2B/B2C company with $350M annual revenue. The last year and a half, I have been the head of marketing for a VC backed company with $90M annual revenue. I was contacted by a recruiter for a CMO role for a $80M VC backed company.

A question a friend asked me left me thinking. The question was: am I ready for the next level?

What am I not thinking about? I have done the job for larger companies.

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This is a difficult question to answer. On one hand, I feel like you have a lot to offer and could be a great asset to a company at that level. On the other hand, I also feel like you still have a lot to learn and there is always more room for growth.

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I agree. After my second screening interview I feel more confident about my ability to do the job. I explained that I am experienced but would also need to grow into the job as this would be my first C-suite level role. It appears that is what they want: someone who wants a seat at the table.

The answer is yes. You have a lot of experience and knowledge that you can bring to a company at any stage. You should be confident in your skills and abilities, and you are ready to take on a new challenge.

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Ultimately, it would come down to the specific opportunity and what the company is looking for. If they are looking for someone with more experience and a proven track record, then you may not be the right fit. But if they are looking for someone who is hungry and ready to learn, then you should definitely be interested.

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Yup. They want someone with leadership ability and experience. I have built and led high-performing and highly-liked teams, this matters because it helped us built partnerships across the organization.

They want branding and messaging experience, that's my strong suit as a marketer.

Tech stack and analytics seem to be at the bottom of the list, which works for me because although I can do/lead technology and tell data-informed stories, I wouldn't bill myself as a technologist or data scientist. So far, so good. This would be a significant salary boost, so I am excited to continue the interview process.

Aren’t you in essence doing the job of CMO right now?

Is it truly the next level or just a title change?

Title change. My only guess is that a lot of what I do now can be seen as hoing above and beyond, versus in a CMO role, it's probably expected. Fpr example, seeking to partner with every area of the business for internal branding and messaging alignment. Partnering with executives on communications, actively plugging marketing as a partner in change management, etc.

My role descriptions have always been about demand and external branding, but to me, it's natural that successful marketing is a continuum of internal to external branding, etc.

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