Copywriter with serious imposter syndrome at new job! How do senior writers up their game? Was in-house 1.5 years and underpaid in NYC. With only previous freelance experience (and nonprofit and grant writing before that) figured I had to slog through it for years. Cut to now, 6 months into a new copywriting role at huge tech company. My salary almost quintupled overnight. I think I’m doing great, but that depends on the day and who I work with (no other writers by the way).

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As a side note, my old copywriting job was all over the place in terms of projects: branding, naming, campaigns, sales decks, packaging, user guides. Now it’s highly focused and much less “creative”. But I need to create resources (style guide), use research, manage stakeholders (program managers, engineers, legal council, GTM folks - the pushy ones lol) and be extremely meticulous. Change of pace but I really like it. Yet it feels like I am getting so much less done.

Focus on what you need to get done now, and not what you could get done if you were in your old position. I have an assistant who puts together our weekly newsletter that I give her all the info for. I could do it myself in 30 minutes probably but I don’t because IT’S NOT MY CONCERN ANYMORE. I have to focus on bigger picture, strategy things alongside my boss who’s paying me more money now to do just that with him.

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