Hi All! Need some advice re: paid search.
I have a client whose scope is mainly around content creation and advertising on social. However, they recently asked that I include paid search in my scope. Where do I start!? I have zero experience with this.

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Do you have a team that specializes in paid search that you can direct or are you going to be the one executing? I ask because the education required will vary depending on that answer. What I have found useful regardless is taking a hubspot course or two on the subject. They make subjects easy to understand and a lot of the courses are free.

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Second this! Hubspot is my go-to for all things marketing courses and trends. Their courses are top-notch.

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Start with some YouTube videos. Some of my favorite marketing channels include Neil Patel, Hubspot Marketing, and Social Media Examiner.

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Thank you so much!

If you are expanding your scope of work, are you also considering raising your rate? I'm curious because you will be investing much time learning a new skill set. However, you will not have to invest much money into learning paid ads. A lot of great educational sources on this thread. Your time is valuable, though...

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