I joined a pitch meeting where the team loved the font, clapped for the colours, and scrolled right past the copy. I had written the line that tied the whole thing together. 🤔 Why is writing always expected to support the visuals, but not lead the story? Have you ever had to fight for your words to stay in?

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Absolutely. I once had a headline cut because “the image says it all” – but without context, it said nothing. Writing shapes meaning. It deserves a seat at the table, not just a spot in the margins.

A headline or caption is not decoration it guides the reader. Without it, the message can be lost entirely.

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