I just landed a Director of Growth role, and I am 100% convinced they hired the wrong person. Every time I sit in a leadership meeting, I’m waiting for someone to realize I’m just Googling acronyms under the table. I’ve hit my targets for three years straight, yet I still feel like a total fraud who got lucky with a few good campaigns. Does this feeling ever actually go away?

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The secret is that half the people using those acronyms don't actually know what they mean either; they’re just louder than you, so keep hitting your targets and let them keep talking.

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Plot twist is that absolutely no one knows what theyre doing. If you do, you arent in a challenging enough role. I find the best leaders are those who actively own that, learn from those around them and build their expertise on the job

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You’re hitting the targets. We never stop learning.
May I ask, what is working for the campaigns performing well? Asking for a friend.
I’m in B2B healthcare and webinars drive most of our marketing pipeline. Paid media, not so much.

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